Since 2006, Freshening Industries (M) Sdn Bhd, an associate member of the Singapore-based Freshening Group, has been a trusted partner in Malaysia. Backed by over three decades of Group experience in the foodservice, hospitality and healthcare sectors, we have consistently delivered high-quality house brands and customized products to 37 countries worldwide.

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Our journey in Malaysia began with the distribution of wet wipes before expanding into local manufacturing. By 2016, our ambitions had grown, leading us to strategically shift production to Huizhou, China. This move paved the way for valuable collaborations with European and Asian partners, enabling us to develop bespoke product solutions tailored to the diverse needs of Southeast Asia.

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Launched in 2021 in response to post-pandemic shifts, GOLAA represents our renewed, agile approach to brand and product development. More than just a platform, GOLAA is built to shape and manage brands for three key sectors across Southeast Asia — Foodservice, Hospitality and Healthcare.

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Collaboration is at the heart of what we do. We actively partner with brands, factories and business associates to co-create high-quality, cost-effective products. By combining strengths and resources, we help shorten development cycles, lower costs and accelerate market entry across the region.

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As a brand co-owner and principal distributor, we manage a diverse portfolio of leading F&B and consumables brands. In partnership with industry players, we build brands that resonate with customers, drive growth and lead across Southeast Asia’s dynamic markets.

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Grow forward with GOLAA.