Since 2006, Freshening Industries (M) Sdn Bhd, part of the Singapore-based Freshening Group, has been a reliable partner in Malaysia. With over three decades of Group experience in foodservice, hospitality and healthcare, we've consistently delivered house brands and customized products across 37 countries.

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Our journey in Malaysia began with wet wipe distribution, but our ambition quickly expanded. By 2016, we'd strategically shifted manufacturing to Huizhou, China. This move opened doors to invaluable collaborations with European and Asian partners, empowering us to create bespoke product solutions for the diverse needs of Southeast Asia.

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In 2021, responding to post-pandemic changes, we unveiled GOLAA. This vibrant platform brand embodies our fresh, agile approach to brand and product development. Today, GOLAA is singularly focused on cultivating and managing brands for Southeast Asia's vital sectors : foodservice, hospitality, healthcare, manufacturing and retail.

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We thrive on collaboration at GOLAA. We warmly invite brands, factories and business partners to join us in co-developing high-quality, cost-effective products. Let's integrate our resources, drastically reduce development cycles and costs and supercharge your entry into the Southeast Asian market.

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Grow forward with GOLAA.