At GOLAA ( Freshening Industries (M) Sdn Bhd ), we see ESG as a long-term commitment to creating sustainable value through responsible business practices that benefit stakeholders, society and the environment. As a growing business, we believe that every effort — big or small — contributes to meaningful change and a better future.
Environmental Responsibility
We are committed to minimizing our environmental impact by reducing waste, embracing recycling and continuously improving our sustainability efforts.
Raw Materials
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Stay ahead of market trends and adopt emerging eco-friendly technologies.
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Source exclusively from suppliers who uphold strict environmental standards.
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Gradually phase out non-recyclable materials in favor of fully recyclable alternatives.
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Transition to materials with a lower carbon footprint.
Sustainable Packaging for House Brands & F&B
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Replacing traditional plastic packaging with oxo-biodegradable alternatives.
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Using recyclable paper materials wherever feasible.
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Substituting PE-based starburn water-repellent coatings with plant-based compostable alternatives.
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Eliminating plastic coatings or laminations in packaging and tableware for improved sustainability.
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Simplifying packaging to use less material, minimize ink and adhesives and enhance recyclability.
About Social
Promoting Fair Labor Practices
We are committed to fair wages, career growth and a safe, inclusive workplace while sourcing ethically responsible products that uphold fair pay, safe working conditions and environmental sustainability, ensuring the elimination of exploitation.
Supporting Local Communities
We empower local businesses by providing well-labeled, properly packaged products with traceable origins, reinforcing ethical and social responsibility. Our products also come with a 1-to-1 exchange warranty policy for added assurance.
Accessible and Sustainable Products
We offer high-quality, safe and eco-friendly imported products, ensuring convenient access to certified goods while enhancing living standards across the supply chain, from producers to consumers.
Affordable Solutions for All
We provide cost-effective household and hospitality products that balance affordability and sustainability. By optimizing costs through increased volume and an efficient supply chain, we help reduce living expenses while maintaining quality and responsibility.
About Governance
Supplier Audits and Transparency
We conduct regular audits of our manufacturing and business partners to ensure compliance with ethical, environmental and quality standards. To build trust with stakeholders, we enhance transparency by publishing compliance reports and certifications.
Code of Conduct
We uphold a strict Code of Conduct for all staff, distribution and business partners, ensuring ethical practices, environmental responsibility and sustainability. By fostering fair collaboration, quality assurance and brand integrity, we create a win-win ecosystem that strengthens trust, mitigates risks and drives shared ESG success.
Stakeholder Engagement
We actively engage with stakeholders—including customers, employees and suppliers—to gather insights, address concerns and continuously improve our governance practices.
Risk Management Framework
We maintain a robust risk management framework to identify, assess and mitigate supply chain risks, including compliance, climate impact, labor rights, market trend and operational disruptions. By continuously improving our framework with growing knowledge and experience, we enhance resilience, sustainability and transparency, protecting stakeholders while advancing ESG commitments.