Since 2006, Freshening Industries (M) Sdn Bhd — part of the Singapore-based Freshening Group — has served Malaysia’s foodservice, hospitality and healthcare sectors. Starting with wet wipes distribution, we expanded into manufacturing and relocated production to Huizhou, China in 2016, giving us greater control over quality, innovation and supply.

​

In 2021, we created GOLAA — a house of specialist brands built for a changing market. In an industry dominated by generic products, we saw an opportunity to create better solutions: products designed for professionals, supported by brands that stand behind their promises.

​

Today, GOLAA owns and develops a growing portfolio of specialist brands, including KøBens, Hagen’s, Jishins, Nagaawa and Classiwipes — serving customers across Malaysia, Singapore, Brunei, Thailand and the Philippines through our network of distributors and partners.

​

Behind every brand sits two decades of supply experience, certified manufacturing across Asia, and trusted partners in Europe — we transform ideas into trusted products — from concept and design to production and delivery.

​

Every GOLAA brand reflects our commitment. We create them, we own them, and we stand behind every product we bring to market.

​

Go forward with GOLAA.