What Makes Great Packaging Design?

Great packaging design is not just about “wrapping a product.” It’s about expressing the brand and touching the heart. That’s the textbook answer AI might give.

But what does “expressing the brand and touching the heart” really mean?

From my 20 years of experience, great packaging design is one that communicates quickly and effectively with consumers.

It starts by catching attention with strong visual appeal. Then, through clear messaging and emotional connection, it turns interest into purchase intent.

When the product truly delivers on its promise, that experience evolves into trust and long-term loyalty.

So, which kind of customer do you hope to gain?

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Ken WC Kan

An opinion shaped by Malaysia’s and Southeast Asia’s diverse languages and cultures, backed by deep regional market experience.

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